Thursday, May 1, 2008

Yahoo set to show Google ads on search results

Yahoo Inc. could announce an agreement to carry search advertisements from Google Inc. within a week, as it braces for Microsoft Corp. to go hostile or abandon its unsolicited acquisition offer for Yahoo, say people familiar with the matter.

Yahoo was waiting for Microsoft to announce its approach this week, after the two sides failed to reach a negotiated deal amid a divide on price. But Yahoo has also been pursuing a broad agreement to carry search ads from Google, which it views as a way to boost its cash flow and bolster its claim to shareholders that it is still capable of being alone

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