I read a ad on Google search engine about India's first blogging portal which provides blogger platform to showcase their blog. I signed up as I am in desperate need of some publicity for my blog. I go through the normal routine of signing up a new service. Then I gave my information to them about my blog,tags,etc. Then comes the shocker. I have to paste a code snippet in my template. this they say is to confirm that I am the owner of the blog. The code contains a link to the site. The reason they gave, I tell you, is rubbish. All they need is links so as to get more pagerank. I mean who else would want to submit my blog to their site that they have to confirm?