Ranbir, Deepika to endorse Pepsi with Shahrukh

Pepsi has roped in Bollywood's debutants Ranbir Kapoor and Deepika Padukone as its new brand ambassadors. The duo will be seen with Shah Rukh Khan in Pepsi's first campaign of 2008.

Ranbir and Deepika join Pepsi's brand ambassadorial team comprising stars such as Shah Rukh Khan, John Abraham as well as cricketers including Mahendra Singh Dhoni, Yuvraj Singh, Sreesanth and Robin Uthappa.

PepsiCo India executive vice president - marketing, cola Sandeep Singh Arora said, "The inherent qualities of Pepsi - the youthful spirit, irreverence and competitive streak, hold the key while signing on a brand ambassador. The brand ambassadors of Pepsi are not only the face of the brand but also help strengthen the brand's connect with its consumers. We are very happy to associate with Ranbir and Deepika and welcome them on board."

Kapoor added, "I am extremely proud to be associated with Pepsi - an iconic drink of today's youth. It is a privilege for me to join Pepsi's league of such eminent achievers. I would also like to take this opportunity to congratulate Deepika as Pepsi's new brand ambassador. It has been a great experience working with SRK and Deepika in the new Pepsi Ad."

Padukone said, "I would like to thank Pepsi for choosing me as its brand ambassador. I have always loved the drink and enjoyed the youthfulness of its commercials thoroughly. I would also like to congratulate Ranbir on becoming Pepsi's new face. It was fun working together with Ranbir and Shah Rukh Khan in the new Pepsi ad."

'Taare Zameen Par' becomes tax free

They say that great surprises come in small packages. But in this case, great surprises come because of small packages. We are talking about Aamir Khan and his maiden directorial venture 'Taare Zameen Par', which, even in spite of facing a lot of obstacles (like the ban of the film in Gujarat, the start-up row between the exhibitors and distributors on revenue sharing etc...) has managed to zoom its way up the B-O charts.

Now, 'TZP' also has a tax exemption in Delhi from today onwards. This is over and above the fact that the film has received a staggering response from all quarters, including the classes, masses and the critics alike. Aamir Khan Productions is now confident of having a further boost in the B-O collections. Way to go Aamir, and Darsheel!

Aussies to exploit triangular love situation in Indian cricket Team

Aussie cricket team,who are masters of sledging,and it's vocal fans have an interesting fodder to to talk about. It seems that a situation, inspired from bollywood movies,has been created in the Indian cricket team. Model-actress Deepika Pudukone was reportedly been seeing M S Dhoni. The cricketer had even invited her to see few matches.
But,recently in Yuvraj's birthday party, she played a perfect host,like any girlfriend would. I don't know what they are up to . But I just hope that this does not becomes distraction and we lose the series.
India is touring Australia for 4 tests, triangular ODI series and a twenty20 match.

Goal a must watch for soccer fans

Goal is not a bad film but at the same time not a unique film either despite the focusing on a sport attempted very few times in India. However, the film isn’t a complete waste. In football terms its something like a midfield. Football is a sport witnessed very few times in Indian cinema and somewhere you can call it a brave attempt. The sports and the setting is unique but the plot however as mentioned before has been witnessed a number of times.
The biggest risk while attempting to make a sports film is that unless you make that extra effort to flow against the tide while writing the screenplay, it can get too predictable. And that’s exactly the problem with Dhan Dhana Dhan Goal .
Soccer lovers might prefer to watch the film as well as John Abraham fans. So if you aren’t too keen on watching Madhuri Dixit’s comeback next week then Goal is a safe bet. Or else just pick up the DVD of Chak De India !

Choos bite to Mumbai women

One of the world's most glamorous accessories -- the Choos brand -- is adored by celebrities, who are often spotted on the red carpet adorning the brand. But Choos come at a price.

The first store, which has opened in Mumbai, has plenty to feast your eyes on. The store is aesthicathly designed to make you feel like you're walking into a woman's boudier. And with exorbitant price tags, the wait is over for people who are brand conscious and don't mind splurging.

The inimitable, aspirational, posh and yet very unique, these ultra chic cocoons of pampering come at astronomical price. And if you can afford splurging, then you wouldn't need to know splurge on a first class international ticket to pick up your pair of choo's. With their first flagship store in Mumbai, no surprises for guessing as to why the financial capital of the country was chosen for the launch.

Sony corp. bows before The King Khan !!!!

Shahrukh Khan once again proved that he is the king of Bollywood. Sony corp. debut in bollywood by partnering with Sawariya went cold. Sony just managed to get back its dues because of its decision to release its movie along with shahrukh khan's om shanti om.
You may argue that sawariya had a new cast.Then you should take note that last year also during Diwali Janeman starring Salman khan ,Akshay Kumar was launched alongside shahrukh khan's Don. Don just steamrolled Janeman in the box office.
Please note that I am not a fan of Shahrukh Khan . I am only disappointed with film makers for releasing wrong movies at wrong time. GOAL which is being highly anticipated should have been released during diwali weekend. It would have given a chance to be entertained by good movie and not by the mediocre movies released.
It is interesting to note that Hollywood's King Tom Cruise is loosing his hold over his audience while Khan is strengthening his.