Official Google Website Optimizer Blog: Welcome to the Website Optimizer Blog

Official Google Website Optimizer Blog: Welcome to the Website Optimizer Blog

Welcome to the Website Optimizer Blog
Are you optimized?

Wouldn't it be nice to test which of these two headlines might encourage you to learn more about Website Optimizer? Well, that's exactly what Website Optimizer does in a nutshell: you can test different variations of your site content to determine what is most effective at getting your visitors to take the action you want them to take. That desired action could be anything from a visitor making a purchase or signing-up for your newsletter, to spending a set amount of time on your page - the possibilities are endless.
Now that Website Optimizer has been around for a year, we thought it was high time to remove our beta label and start our own blog.