Modi's victory has been credited to several aspects of his campaigning.One important novel and unique trick was the Modi mask.It sold faster than the Hritik-starrer Krishh masks in Gujarat. Modi, who is a political science student, has always used the principle of mass hysteria but this trick successfully marketed him like he is larger than life. He has got great oratorical skills but in this election he needed something extra. The mask ,which is the brainwave of graphic designer based in Ahmedabad Manish Bharadia made a hypnotic appeal on the voters along with the publicity he got from the media for both the good and bad reasons. It took him places where he personally couldn't go.
This trick can be used to a great effect by the candidates of US Presidential election 2008.