Why Force India F1 will not be popular in India

Bollywood superstar Shahrukh Khan, £65m, a dedicated social networking site, go-karting initiatives.
All this and more is what Force India, the first and only Indian-owned team in Formula One, is using to force itself into the cricket-driven psyche of India.
Force India, the latest iteration of the former Jordan team, will race in this year's F1 world championship with veteran driver Giancarlo Fisichella and the up-and-coming German Adrian Sutil.
But it is what the team represents that makes this re branding so potentially seismic.
The new owner of the team, drinks baron Vijay Mallya, is hoping to tap into the huge potential of the rapidly-expanding Indian economy - an aim shared by many of F1's power brokers.
A country where cricket is followed as a religion and no other sport comes even remotely close to that, including its national game hockey, F1 has long been considered to be out of reach for most Indians.
But with an upwardly mobile aspiring class that numbers 300 million and growing, even this elite sport could find fertile ground.
And if Force India and F1 manage to attract even a small percentage of those people, that is still millions of potential new devotees.
But, Indians always like everything foreign. We have many urban population who are soccer fans but they are fans of European soccer. They don't care much about Indian soccer team or even clubs. There are more Manchester United fans than those of all the fans of Indian Clubs put together.
With so much pro-Indian controversies going on at regular intervals and the advent of twenty20 cricket it is going to be a near Impossible task for Mallya to challenge the popularity of cricket or soccer in urban populace.
Even the F1 fans would root for Ferrari,Mclaren and renault.

Why google should take DIGG's help?

I wanted to know about the reaction of the web world of the India-Australia cricket saga. I was taken to page with search results filled with news or forums which are two days old. Consider this I log on to digg and search about the same thing and I get more relevant reviews. Then for what reason should I use Google for? Only for research!!! More ever, Digg gives the best result as the best links are dugg more by others, so you can be assured of quality.
Sorry guys, if after this post Google decides to buy Digg.

Merc considers McLaren buyout

Mercedes-Benz is on the verge of buying a majority shareholding in the McLaren group, a move which could spell the end of Ron Dennis's control of the British formula one team. The potential buyout seemed a step closer yesterday with the unveiling of the McLaren-Mercedes MP4-23 car for the forthcoming season in the German manufacturer's ultramodern museum complex in Stuttgart. It was the first time in their 13-year partnership that McLaren had unveiled their new formula one car on Mercedes' home turf and Dennis took very much a back seat at the formal press conference.

Indians used nanotechnology 2,000 years ago

VISAKHAPATNAM: Indian craftsmen and artisans used nanotechnology extensively about 2000 years ago to make weapons and long lasting cave paintings, a Nobel laureate of Chemistry said here.
However, the craftsmen were completely unaware that they were practising carbon nano-techniques that are the most sought after in the current age.
Citing examples of the Damascus blades used in the famous sword of Tipu Sultan and paintings in the Ajanta, caves Nobel laureate Robert Curl Jr said studies have found existence of carbon nano particles in both.
On the sword, scientists found carbon nanotubes, which are cylindrical arrangements of carbon atoms first discovered in 1991 and now made in laboratories all over the world.
“Our ancestors have been unwittingly using nanotechnology for over 2,000 years (in the Ajanta paintings) and carbon nano for about 500 years. Carbon nanotechnology is much older than carbon nanoscience,” Curl said at the ongoing 95th Indian Science Congress here.
The 74-year-old scientist from the US shared the 1996 Nobel Prize for Chemistry with Richard Smalley and Harold Kroto for the discovery of the carbon cage compounds, known as fullerenes.

How youtube can pay it's contributers

Do you feel that you are not getting enough from the video you have submitted to youtube except emotional happiness after seeing that your video is popular,then you are not alone.Youtube's founder a year ago had announced that the company is going to pay users who contribute original content.One year since the plan has not seen the light of the day. Main reason is that Youtube dominates the video sharing market and with its popularity unmatchable it does not feel the need to pay the contributers and reduce its profits even though several others like Metacafe and Revver pay. . One way it can do this and also make profits is by allowing contributers to put their adsense codes on their video page. Image ads would be better as they will create CPM impression. This will encourage users to create more original content. The company is busy paying royalties to several music and television companies but it is not willing to pay its original contributers who have fueled the site's success.
Just imagine how much 'leave Britney alone guy' would have earned.