Shahrukh Khan and his one night stand with sports

It is irritating to see shahrukh khan in important India Twenty20 matches. He seems to be using the popularity of the format to promote his movie "om shanti om". He did this in the final against Pakistan wearing a t-shirt from the movie. In yesterday's match he made an appearance with Deepika Pudukone ,the lead actress of the film,
Looks like SRK has moved over "Chak De" and promoting sports other than cricket to taking refuge in the gentleman's game for his commercial interest.

What is the stature of Twenty20 cup?Is it important

India has won the cup,but is it really worth the euphoria exceeding the 50 over world cup. ICC have shown in the past that they can give and take importance to a tournament when they scrapped the champions trophy. And this cup will be played again after 2 years. So how important is it?In contrast there was no euphoria when we won Hockey asia cup. This tournament has its importance . ICC should like FIFA world cup give a stature to a tournament.