How IPL must publicise itself

Big money has been spent by the franchisees to buy stars. But money can't buy you loyal fan base. IPl with it's international stars are already a hit in India, but for such a huge league being dependent only Indian market is too risky. How many do you think will bye original merchandise of the teams in India. Hence, they need to search for new markets. But most other cricketing nations are sceptical about this. In order that they benefit the teams can play practice matches with the local teams. This will benefit both. For example, English county is struggling and this will give them required boost. Also these matches can be held in the US,Canada which has huge amount of Indian expatriates. This will help publicise the league and importantly cricket.
It is similar to the English Premiere League's plan to play matches outside England.