Monday, February 18, 2008

Blu-ray wins over HD-DVD

Sony's Blu-ray technology is emerging as the likely winner in the format battle for the next generation of DVD players after Toshiba appeared ready to ditch its HD DVD business.Such a move would help consumers know which system to invest in and would likely boost sales in Blu-ray gadgets, analysts say.Having one format should also help accelerate the shift to the new technology in the $24 billion home DVD market. But it will disappoint the 1 million people around the world estimated by Toshiba who have already bought HD DVD players.Toshiba Corp. said Monday no decision has been made but acknowledged it had started a review of its HD DVD strategy. The comments follow a flurry of weekend Japanese media reports that the company was close to pulling the plug on the business.Both DVDs can carry high-definition movies, but growing support from Hollywood and big U.S. retailers such as Wal-Mart Stores has given Blu-ray a crushing lead in the war.

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