Shahrukh Khan and his one night stand with sports

It is irritating to see shahrukh khan in important India Twenty20 matches. He seems to be using the popularity of the format to promote his movie "om shanti om". He did this in the final against Pakistan wearing a t-shirt from the movie. In yesterday's match he made an appearance with Deepika Pudukone ,the lead actress of the film,
Looks like SRK has moved over "Chak De" and promoting sports other than cricket to taking refuge in the gentleman's game for his commercial interest.